Olivia Jeggo

Day of appearance – Sunday

I started my publishing journey working on both marketing and publicity as an assistant at Chicken House in a cosy corner of Somerset. After working across the entire children’s fiction list, from middle-grade to YA, I landed a role in the adult division at Bonnier Books UK, subsequently hopping over to work as a Marketing Executive in Children’s. With most of my experience here coming from within the Templar Books team, an imprint that primarily works on baby and gifting/novelty books, and recently acquiring the responsibility of the marketing for our latest YA and New Adult Imprint, Ink Road, every day working in marketing proves to me that the scope for marketing both books, and yourself, is ever-evolving, and I wouldn’t have it any other way! Outside of working in books, you’ll probably find me curled up with my kindle reading about bat boys and dragon riders or paying off my seemingly endless debts to Tom Nook in the corner of my bedroom.

Industry & Agents Arena information –  Marketing your books and yourself

Writing the book is only half the story—now it’s time to get it out into the world! In this fun, practical workshop, we’ll dive into the art (and a bit of the science) of marketing both your book and your author brand. From finding your readers to shouting about your work without feeling cringe, we’ll cover tips, tricks and confidence-boosting strategies to help you stand out in a crowded market. Bring your questions, your personality, and maybe a bit of bravado—we’re talking all things book buzz.

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